How to Handle Pricing Objections in Sales (With AI Role-Play Examples)
Struggling with pricing objections in B2B sales? Learn how to respond with confidence using AI role-play tools like Sellible.
💬 What Is a Pricing Objection in Sales?
A pricing objection is when a buyer pushes back on cost — either by saying your product is too expensive, not budgeted, or doesn’t justify the value.
Common examples:
- “This is out of budget.”
- “Your competitor is cheaper.”
- “We’re not ready to pay this much yet.”
❌ Why Reps Struggle With Pricing Objections
Even great reps often fumble pricing conversations. Why?
- Fear of losing the deal
- Lack of talk track confidence
- Not enough real-world practice
- Defaulting to discounts instead of reinforcing value
Most reps hear price pushback in 7 out of 10 deals — yet they rarely rehearse how to handle it.
✅ How to Respond to Pricing Objections (The Right Way)
Top-performing reps handle pricing objections by:
- Asking clarifying questions (“What’s driving that concern?”)
- Reframing value (tie back to outcomes, not just features)
- Holding the line with confidence
- Using social proof (“Other teams we work with felt the same — until they saw the results.”)
This takes practice — not just scripts.
🎯 How Sellible.ai Helps Reps Practice Pricing Objections
Sellible.ai is an AI-powered role-play platform that lets reps simulate real pricing pushback with AI personas tuned to your buyer.
Reps can:
- Practice handling common objections like:
- “Can you match our current vendor?”
- “This doesn’t seem worth the cost.”
- “We didn’t budget for this quarter.”
- Get instant feedback on tone, confidence, filler words, and objection fluency
- Customize objection scenarios by product, buyer type, or deal stage
No live coach needed. Just real-time practice — every day.
📈 What Happens When Reps Train With AI Role-Play?
Teams using Sellible report:
- 50% faster ramp-up on pricing confidence
- More deals closed without discounts
- Better alignment between value messaging and price delivery
💡 Final Takeaway
If you're wondering how to get your reps better at handling pricing objections, the answer isn’t another script.
It’s practice — at scale, with feedback, and without pulling manager time.
That’s what Sellible.ai delivers.
→ Try pricing objection role-play now at Sellible.ai